How we cooperate with customers

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Moderating strategic workshops

Strategic decisions demand well-considered and structured decision processes due to their complexity and various influencing factors. We design and facilitate these situations, so that internal decision makers can concentrate on forming an opinion and selecting the direction.

Coachings & Trainings

As an expert, we are in dialogue with executives on substantial and methodological issues over a longer period of time. We train employees, work with them on possible solutions to marketing issues and enable them to perform such projects without external help in the future.

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Management Support

We support you by taking over specific operational tasks or ongoing marketing activities for a defined period of time. We are part of your company - present on site and working together with internal teams on specific tasks.

People

Christoph Antretter - Partner and Managing Director since 2001

My function:

  • Management of strategic development projects
  • Design of team-oriented development processes (facilitation of workshops, support of internal work teams, presentation of concepts / proposals, coordination of results with internal steering committees / boards, coaching of customer teams and employees)
  • Support of strategy implementation teams (steering, coordination of external agencies and service providers, overall project management)
  • Management of market research projects

My know-how:

  • Project lead for hollu Systemhygiene GmbH, STIWA Holding GmbH, VKW, Omicron electronics GmbH, Schlüter-Systems KG, Thalia, OMV, Swarco, etc.
  • Advanced training in moderation and team leadership, communication, design of participatory development processes, large-group facilitation, etc.
  • Lecturer in Strategic Marketing, Brand Management, Brand Monitoring and Market Research at Management Center Innsbruck (MCI), University of Applied Science Vorarlberg, SAP business School Vienna, EURAC Bolzano and University of Innsbruck
  • Assistant Professor at the University of Innsbruck (until 2001)
  • Focus Management Consulting AG, St. Gallen, Switzerland (until 1997)
  • Studied Business Administration in Innsbruck and Copenhagen (until 1996)

Monika Heppner - Partner and Managing Director since 2008; joined IMARK in 2001

My function:

  • Design and project management in strategy and branding projects and in qualitative market research
  • Facilitating workshops and large group events (Art of Hosting)
  • Graphic Recording

My know-how:

  • Project lead in numerous strategy and market research projects: hollu Systemhygiene GmbH, Brückner, Zumtobel, Oberbank, Stahlbau Pichler, etc.
  • Organization and management of international, qualitative market research projects
  • Advanced training in the field of workshop facilitation, design of participatory development processes, vision work, art of hosting
  • Lecturer in master programs and executive trainings such as Management Center Innsbruck (MCI), Schloss Hofen (since 2004), University Assistant in Innsbruck (2002-2003)
  • Eventmanagement A1 Beachmasters-Tour (2000-2003), Marketing Kreissparkasse Munich (1998)
  • Studied in Innsbruck and Paris (until 2001)

Oliver Koll - Partner since 2001

My function:

  • Coaching in the field of strategy development, brand profiling and positioning
  • Supporting management teams in resolving strategic challenges and evaluating alternatives
  • Designing processes for the efficient collection of strategic information and its use in companies
  • Research and scientific publishing in the field of stakeholder marketing, brand valuation and effectiveness of marketing decisions
  • University professor in Marketing at the University of Innsbruck

My know-how:

  • Project lead in more than 100 consulting projects
  • Studied in Innsbruck, New Orleans, Swansea (Doctorate 2001, Habilitation 2016)
  • Scientific positions at the University of Innsbruck and at the HEC Montreal
  • Executive trainings and teaching in Austria, Switzerland, Monaco, France, Canada, Singapore, Great Britain, Portugal, Denmark, Italy
  • Invited talks in companies and at scientific conferences in Austria, Germany, Denmark, Sweden, Norway, Czech Republic, Croatia, Bosnia, Slovenia, Hungary, Italy, Turkey, Greece, Singapore, Canada, USA, Panama, Argentina, Great Britain, Portugal, Spain, France, Switzerland, Netherlands, Belgium, Malta

Hans Mühlbacher - Partner since 2001

My function:

  • Guidance and design of strategic consultancy projects
  • Management of strategic development projects
  • Support in strategy implementation (overall project control)
  • In-house trainings in the field of strategic marketing, branding and strategic management

My know-how:

  • Consulting projects including Alois Pöttinger Maschinenfabrik, Brückner Maschinenbau, Delfort, Grass, Hirsch Armbänder, hollu Systemhygiene GmbH, Internorm, Kiska, Oberbank, Porsche Design, Rupp, Silhouette, SOS Kinderdorf International, Swarovski, STIWA Holding, Thalia Holding, TOPIC Haustüren, Swarco, VAI, VA MCE, Voest Alpine, Wüstenrot, Zumtobel
  • Scientific courses and in-house trainings for companies (e.g. Alcan, OMV, Durst Phototechnik) and non-profit organizations on marketing, branding and strategic management in Brazil, Germany, France, Italy, Malaysia, Poland, Switzerland, Thailand, Hungary, USA
  • Visiting professorships at universities in USA, France, Switzerland and Austria; President of the European Marketing Academy, Associate Editor of the Journal of Business Research
  • University professor at the University of Innsbruck, Research Director at the International University of Monaco

Alexander Corn - Project Manager since 2010

My function:

  • Design of quantitative market research including programming of online surveys and processing via alternative channels (by telephone, in writing)
  • Management of the technology platforms for online surveys with dashboard (e.g. customer satisfaction, NetPromoterScore tracking, brand monitoring, conjoint analysis)
  • Analysis and preparation of the results
  • Data Protection Officer
  • Project manager of brand monitoring in the hotel industry (in cooperation with Dr. Nussbaumer Strategy Consulting GmbH)

My know-how:

  • Project experience: hollu Systemhygiene GmbH, Hafen Linz, Swarovski, Zumtobel Group, Kaufhaus Tyrol, Brückner, Baguette, Prolicht, diverse hotels
  • Market surveys and positioning projects for Recheis, Liebherr Nenzing, C+C Wedl, Zukunftsstiftung Tirol und Agrarmarketing Tirol
  • Studied Business Administration and Sport Science in Innsbruck (until 2010)

Ingrid Goller - Project manager since 2012

My function:

  • Design of qualitative market research including fieldwork, analysis and preparation of the results
  • Analysis and preparation of results of quantitative market research projects
  • Processing the findings from secondary market research
  • Data analyst for Europanel projects (London)

My know-how:

  • Project experience: hollu Systemhygiene GmbH, Omicron electronics GmbH, Schlüter-Systems KG, Zumtobel, etc.
  • Designer Outlet Brennero: focus on online marketing and CRM
  • Stadtmarketing Lienz: design of services offered by the city, development of a basic urban brand management process
  • Master program Strategic Management with focus on „Multi-Cultural Branding“ in Innsbruck (until 2013)

Manuela Wirtenberger - Project manager since 2017

My function:

  • Fieldwork, analysis and preparation of results of qualitative market research
  • Analysis and preparation of results of quantitative market research projects
  • Secondary market research
  • Image analysis of print and online media
  • Photographer

My know-how:

  • Project experience: Lindenhof, Alpenresort Schwarz, Swarovski, Schlüter-Systems etc.
  • Data analyst for Hartlauer (Employer Branding)
  • Photography Vocational School in Hall in Tirol
  • Studied International Economics and Business Administration in Innsbruck and Universidad de Oviedo (Spain) with focus on strategic management and human resource policy – nominated as Top Performer (until 2017)

Maria Kreuzer - Project associate since 2007

My function:

  • Expert in qualitative market research
  • Management of qualitative market research projects: design, management, analysis and interpretation to drive action
    Design and facilitation of strategy and brand workshops
  • Critical questioning and structuring of thoughts in customer projects
  • Link between academic research and practical application

My know-how:

  • Advanced training in moderation, qualitative research methods and design thinking
  • Teaching at Management Center Innsbruck (MCI), FH Kufstein, University of Innsbruck in executive and master courses in qualitative market research, marketing management, consumer behavior and brand monitoring
  • Affiliate Faculty Member at the International University of Monaco (IUM) and Executive Director DBA Program IUM
  • Academic publications in the field of qualitative market research, brand monitoring, identity and homeland
  • Prize of the German Market Research 2012 as well as Science Prize of the City of Innsbruck 2014
  • University Assistant and PhD student at the Institute for Strategic Management
  • Studied International Economics in Innsbruck and Dublin