With extensive methodological knowledge and many years experience in market research, we advise you on how to obtain data to answer your questions. We collect data and ensure that the resulting insights inform your decision-making. Our collaborative network of academic partners ensures that we are up to date with the latest methodology. As such, we develop a tailor-made market research concept for your specific questions. For your questions we can create an optimal scope from multiple components:
Sometimes the answers to your questions are already in your company
If you wish, we can first carry out an information audit of your company to summarize existing knowledge and highlight any information gaps.
Filling knowledge gaps:
Answering specific questions
We advise you on how best to answer the managerial questions your company faces and close information gaps. Our wide range of qualitative and quantitative methods allow the collection of relevant data to provide specific recommendations.
Integrating into company processes
We help you to optimally use the knowledge gained, and to integrate it into your company processes. To do this we offer our online dashboard, the IMARK Insight Viewer, workshops or other tools.