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WE PROVIDE DECISION-RELATED INFORMATION

Based on our comprehensive service portfolio, we develop a solution-oriented and concrete market research concept that answers your questions regarding the market, customers or brand.

Our main market research topics

Market Intelligence

Regardless of whether you want to open up new markets, gain additional customers or market share: understanding the current market situation and future trends is the first step. With our range of market research methods, we support you in this endeavour. We analyse market potential, competitive developments and stakeholder behaviour. We help you to observe and interpret macro and market trends and to assess market potential of existing or new services.

Customer Insights

Understanding customers at an individual and group level can enable innovation and a continuous improvement of the company’s services and communication. We develop a clear and tangible segmentation to help you make sense of motives, needs and buying behaviours of customer segments. Also, we provide analyses for better understanding status and drivers of customer satisfaction, reviewing customer journeys and evaluating touchpoints.

Brand Understanding

Consistent and sustainable brand management requires an ongoing review of brand perception. For this complex task we support you with a broad array of market research methods. We determine the image and strength of your brands, analyse their power to differentiate and provide answers to the optimal design of your brand architecture and your portfolio. Our detailed analyses and recommendations support you in making better decisions regarding the management of your brand and ultimately strengthen your brand.

Our service portfolio

Market Analysis & Market Potential

Trends

Segmentation

Motive

Usage & Attitude

Customer Experience – Touchpoint Analysis

Costumer Satisfaction

NPS Radar

Employee Satisfaction

Brand Image

Brand Strength

Brand Extension

Brand-Monitoring Hotel

Innovation

Marketing-Mix

Pricing – Willingness-to-pay

Data Analytics

Dashboard – IMARK Insight Viewer

Market Analysis & Market potential

Trends

Innovation

Marketing-Mix

Pricing – Willingness-to-pay

Data Analytics

Dashboard IMARK Insight Viewer

Segmentation

Motive

Usage & Attitude

Customer Experience – Touchpoint Analyse

Costumer Satisfaction

NPS Radar

Employee Satisfaction

Innovation

Marketing-Mix

Pricing – Willingness-to-pay

Data Analytics

Dashboard IMARK Insight Viewer

Brand image

Brand strength

Brand Extension

Brand-Monitoring Hotel

Innovation

Marketing-Mix

Pricing – Willingness-to-pay

Data Analytics

Dashboard IMARK Insight Viewer