Recipes for brand loyalty in the car industry

FsQCA (fuzzy set qualitative comparative analysis) emphasizes the value of configurational logic to learn about factors that jointly support or prevent certain outcomes.

We used this approach to learn about the likelihood of someone repurchasing the car brand they currently own. The analysis showed that high likelihood to repurchase can result from very different constellations of five factors: experience with the brand, social feedback, trust, performance and valence.

Which constellations of the factors lead to high likelihood to repurchase?

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