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Positioning:
We help you to develop focus in your marketing activities

Our focus

Which specific skills ensure success now and in the future?

We uncover the strengths of your organization, compare these against your competitors, and how well they match future challenges. We create a roadmap to highlight which skills you have and which you will need now and in the future.

Which markets and customer segments are most attractive?

We support you to select the most attractive markets and customer segments and identify differentiating benefits for each segment. The developed portfolio determines the allocation of resources and future innovation efforts of your company.

How can the organization and its products and services differentiate from competition?

In a crowded market we will help you stand out. We will help create and design touchpoints (services, experiences, interactions, uses, etc.) that differentiate your company from competitors.