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European Brown Swiss Federation

European Brown Swiss Federation

Repositioning the Brown Swiss Brown Swiss is a well-established and traditional breed of cows originating from the Alpine region and is famous for its calm character, easy handling and high-quality milk. The European Brown Swiss Federation currently comprises of twelve national country associations united to
hollu Systemhygiene GmbH

hollu Systemhygiene GmbH

Establishing a system to measure relationship quality hollu was founded in 1905 as a family business and is Austria's leading manufacturer of cleaning products and machines. Its focus is on the manufacture of innovative cleaning systems for all areas of cleaning and hygiene, which can
STIWA GROUP

STIWA GROUP

Implement cross-divisional understanding of strategy The STIWA Group is a family-owned company based in Attnang-Puchheim, Austria. It is one of the leading providers of manufacturing automation and provides services in mechanical engineering, software development and service. As a second successful business area the company developed
Liebherr Werk Nenzing GmbH

Liebherr Werk Nenzing GmbH

What makes the customer (un)satisfied?   Liebherr-Werk Nenzing GmbH is part of the Liebherr Group and one of the leading construction machinery manufacturers worldwide. Their product portfolio ranges from crawler cranes (up to 300 tons load capacity), duty cycle crawler cranes as well as piling
Pichler Project

Pichler Project

What should be the focus of our company in the next five years? The Pichler family has been processing iron and steel for generations and can look back on a long tradition of craftsmanship. Today, Pichler Projects oversees architectural projects that use steel structures or
Stakeholder Theory

Stakeholder Theory

Change your perspective: Marketing should not focus on customers only Marketing has traditionally had a rather restrictive focus on customers. In the lead article of the July issue of Journal of the Academy of Marketing Science, Bas Hillebrand, Paul H. Driessen and Oliver Koll present a

Intended brand associations

Intended brand associations

Koll und von Wallpach focus on a specific facet of brand associations, brand association match (i.e., the degree of overlap between managerially intended and actual consumer brand associations) and its effect on brand response. Marketing research and brand management practice emphasize the importance of brand