We develop a clear brand profile
What should the brand stand for?
Based on previous success patterns of the brand, a brand framework is developed with you that serves as a strategic roadmap for all future activities of your company.
How should the brand be experienced at touchpoint?
With you we design touchpoints based on your brand’s desired meaning. By doing so we create consistent brand experiences for customers and other important stakeholders.
How many brands are required in the product portfolio?
We examine whether your entire range of activities can be bundled together under an umbrella brand or whether several brands are needed. Based on our experience, we develop a finely tuned brand architecture and create smooth internal implementation processes.